Embrace the digital world


What We Do


BRUUT Productions is your digital partner. For digital transformation (from strategy to implementation), content strategies, formats, eSports or OTT solutions. BRUUT is also your partner for high end ad interim expertise and (crisis)management. We help you to embrace the digital world and let your business benefit from it. TRY US.

Digital Transformation

We provide you the digital strategy that fits you like a glove. And we will not leave you hanging after that. Subsequently we'll implement and integrate your digital strategy, because we know you can hardly wait to use it. Not only are we technically equipped to make this digital transformation work, but we know exactly how to motivate your people to adopt this new reality. And besides that, BRUUT always wants to proof that your ROI results can be beyond your imagination if you use our strategy.


We create authentic formats with full media potential. Because we know the strengths and weaknesses of every medium and every technique, we mix and match the perfect fit for you, your brand and your target group. Cross platform formats that always fit your needs. Think Youtube formats for public broadcasters, international tv driven formats or web only sport formats for corporates. And because we sometimes have a little too much energy, we’re also working on our own formats and products.

OTT Solutions

Simple: you have a OTT question or problem, we find you the perfect solution. We know how to go 'Over The Top' and connect with your audience directly. From strategy to technical solutions, BRUUT has all the leading knowledge to create an integrated experience around your brand using every platform by its own strength. Thereby we have our own OTT products like Visual Experience Radio and the VinsonBeats player which is already used by several broadcasters.

In the last couple of years BRUUT Productions was responsible for the successful digital strategy/transformation of AT5, RTV NH, Q-dance, Radio538 and the Dutch Basketball League. BRUUT also delivered the content-first strategy of NPO Radio4 and the membership recruiting campaign for Dutch public broadcaster WNL. 

We also created the Iamsterdamtoday (AT5) and NBA TV format. We invented the OTT player solution for regional public broadcasters. And last but not least: BRUUT secured several ad interim expertise and C-level management assignments for Radio538, 3FM, NPO and Serious Request. In other words: TRY US!

The Founder

For more than 20 years Edwin Valent worked successfully for leading media companies like VIACOM, Talpa, Digitas, Wolters-Kluwer, VARA, VPRO and SBS Broadcasting. 13 years ago he created his own media strategy: The Full Media Strategy®. A strategy with big impact both nationally as internationally. Since 2013 Valent is the driving force behind Bruut Productions B.V. where he combines all his skills and experiences to offer his clients the best media solutions.

The Strategy

Our Digital solutions are based on the Full Media Strategy. This Strategy helps you to mix and match the perfect media mix by taking the most out of every individual platform. So you can tell your story with maximum impact on your target audience, delivering you the ROI of your dreams. Valent implemented this strategy at VARA, Digitas and SBS Broadcasting and now Bruut Productions. The proven results are amazing; in reach, data, conversion and brand awareness.

The company

Bruut Productions was established by Valent in 2013. Bruut refers the radio & online tv show Edwin Valent created and presented for almost five years at Broadcaster VPRO. Now Bruut is a company that is build around this Full Media strategy, but above all built upon the expertise of the full media frontrunners in the Netherlands that are part of Bruut Productions B.V. Experts in storytelling, technical solutions and full media management.

The experts

All Bruut’s full media experts have their own unique skills to create and implement successful solutions and strategies so you can benefit from much higher results on every KPI.
They know how, when and where to tell your story, knowing all the do’s and dont’s and all the strengths and weaknesses of all platforms.
They are creative, enthousiastic, thorough, unstoppable and yes, a bit brute.